 | Gain a perspective of marketing as a philosophy for planning and attainment of
porporate-wide objectives. |
| Develop skills for assessing strengths and weaknesses of a business, as affected by
external environmental factors and internal product/marketing planning. |
| Develop an understanding of the dynamics of strategic planning as a base to formulate,
articulate, and implement company-wide business strategy. |
| Gain added insights into the process of defining the business mission, objectives, and
goals. |
| Increase basic skills for using appropriate analytical tools and techniques for making
timely marketing decisions. |
| Develop an awareness of alternatives when structuring bueiness organizations to
effectively implement strategic planning. |
